California Market Exchange

Wholesalers are businesses that buy and resell large quantities of products from suppliers.

Wholesalers typically purchase stock at very low prices because they order in large quantities. Wholesalers resell stock at wholesale pricing to resellers, retailers, distributors and other wholesalers.

A wholesaler will usually resell the goods in smaller quantities to retailers and resellers at low cost compared to recommended retail price.

Wholesalers generally operate from warehouses where they can store goods in bulk quantities.

A wholesaler will generally buy goods from suppliers at the beginning of the supply chain such as manufacturers and resell to distributors and retailers, although some may also supply to consumers.

Wholesalers will generally specialize in one industry supplying many different products in different categories from single or multiple suppliers.

A wholesale supplier may also be a brand owner or manufacturer supplying distributors, resellers and retailers directly in bulk at wholesale pricing.

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